Since modern luxury companies are killing LVMH’s cash cow, they’ve set up a fund to invest in them.
MLCs are chipping away at mass market luxury. Given the stakes, it would be utterly foolish for LVMH to continue to ignore them. (686 words)
Ben Hedlund: “Greenwashing rightly leaves a bitter taste in many people’s mouths.”
A running sentiment is that many companies treat sustainability as a marketing gimmick, or a superficial box to check.
Ana Andjelic: Ironically, the ‘slowness’ movement shows no signs of slowing down.
Being unplugged has become a status symbol. We’re increasingly accumulating simple (pre-Internet) pleasures in place of actual goods. (566 words)
Regina Connell: “The solution for big retail lies in thinking small.”
Consumer behaviors are shifting, and e-commerce has brought on much anxiety. But a great deal of the damage has been self-inflicted. (1,077 words)
Roundup: An ongoing (running) list of Tracksmith’s brandbooks.
Tracksmith continues to release incredible digital brand catalogues. We’ve compiled an ongoing list of every single one dating back to 2015.
Tyler Brule on Monocle: “We’re changing about 70% of the magazine.”
As the brand celebrates its tenth anniversary, big changes are coming to editorial and design. (653 words)
The Nue Co: Aesop, Byredo – and Flintstone chewables – thrown in a blender.
Meet The Nue Co., the first supplements brand taking a true modern luxury approach. (450 words)
Nordstrom: Jack Erwin’s New Nationwide Marketing Channel.
Some DTC upstarts are now using wholesale deals as marketing tools. As such, the retailer-brand power dynamic has been turned on its head.
Warby Parker’s new $15M ‘Optical Lab’: Smart offense or reactive defense?
This goes beyond just making lenses in-house, getting sweet tax breaks, and rubbing shoulders with elected officials.
We’ve Noticed that Tennis is an Untapped Activewear Goldmine.
On the court – and off it – activewear’s smart minds are missing a brilliant opportunity.