Monday, December 11, 2017|
Rigorously defining what luxury now means today, and covering the businesses at the forefront.
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Posts in Large Grid Style

Investors are getting comfy with couches | Burrow
Money

Big Money: Burrow’s $4.3M seed points to a larger trend – VCs are warming up to emerging furniture brands.

With a couple of recent VC-backed furniture busts, no one would’ve blamed VCs for rejecting the furniture space this year. And yet here we are, close to Christmas, and two rising furniture companies — Floyd and Burrow — have both managed to raise two $4M+ rounds. We spoke to Burrow to find out how investors are looking at new furniture brands like theirs in a different light.

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Ana Andjelic holds court on stage | Netlife
Subscriber Comment

Ana Andjelic: Why visceral storytelling is the next brand-building territory.

Symbolic and visceral, smell is a powerful brand language that convincingly conveys identity and differentiation. It creates a direct, tangible connection between a brand and its consumers.

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Posts in Large Grid Style - 3 Columns

Investors are getting comfy with couches | Burrow
Money

Big Money: Burrow’s $4.3M seed points to a larger trend – VCs are warming up to emerging furniture brands.

With a couple of recent VC-backed furniture busts, no one would’ve blamed VCs for rejecting the furniture space this year. And yet here we are, close to Christmas, and two rising furniture companies — Floyd and Burrow — have both managed to raise two $4M+ rounds. We spoke to Burrow to find out how investors are looking at new furniture brands like theirs in a different light.

READ MORE →
Ana Andjelic holds court on stage | Netlife
Subscriber Comment

Ana Andjelic: Why visceral storytelling is the next brand-building territory.

Symbolic and visceral, smell is a powerful brand language that convincingly conveys identity and differentiation. It creates a direct, tangible connection between a brand and its consumers.

READ MORE →
Aesop gets it | Aesop
Subscriber Comment

Marcela Sapone: Smart brands like Aesop have figured out that clever distribution builds brands.

Aesop and others realize that modern brand building lies in meeting today’s new consumer in the places they are: the hotel, the restaurant, the boutique. Now the onus is on CPGs to unlock new channels to break out of stalled growth.

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Posts in Large & Small Grid Style

Investors are getting comfy with couches | Burrow
Money

Big Money: Burrow’s $4.3M seed points to a larger trend – VCs are warming up to emerging furniture brands.

With a couple of recent VC-backed furniture busts, no one would’ve blamed VCs for rejecting the furniture space this year. And yet here we are, close to Christmas, and two rising furniture companies — Floyd and Burrow — have both managed to raise two $4M+ rounds. We spoke to Burrow to find out how investors are looking at new furniture brands like theirs in a different light.

READ MORE →

Posts in Large & Small Grid Style - 3 Columns

Investors are getting comfy with couches | Burrow
Money

Big Money: Burrow’s $4.3M seed points to a larger trend – VCs are warming up to emerging furniture brands.

With a couple of recent VC-backed furniture busts, no one would’ve blamed VCs for rejecting the furniture space this year. And yet here we are, close to Christmas, and two rising furniture companies — Floyd and Burrow — have both managed to raise two $4M+ rounds. We spoke to Burrow to find out how investors are looking at new furniture brands like theirs in a different light.

READ MORE →

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